According to The NPD Group, the U.S. prestige skin care market grew 3% in the 12 months ending January 2014, reaching $3.6 billion in sales. Products for the face brought in $2.8 billion, representing 78% of the business and two-thirds of the new dollars gained in the total market during this time period.

“Today’s look of a perfected face has put some pressure on consumers to have flawless skin. Even the anti-aging crusade has evolved—no longer just about line correction, firming, and wrinkle repair, the emphasis is on things like radiance, resiliency, texture, evenness, and clarity,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc.—and a member of Beauty Packaging’s Board of Advisors.